One of the core challenges of 21st century business leaders is to build an innovative and profitable business model while retaining sustainability as its driving strategy. Not many have pursued the vision and very few have succeeded.
Tesla, Inc. has been one such company which stood out in the crowd. Tesla is an American electric vehicle, energy storage and solar panel manufacturing company which considers sustainability as its key business strategy. In a very short span of time, the company is now eying to compete with the global market giants such as General Motors, Volkswagen, Toyota and BMW.
At the turn of this century, when the top automaker companies were busy to increase energy efficiency, reduce environmental footprints and comply with pollution control regulations, Tesla, not happy with the “minimalistic” approach, decided to move beyond and focus on creating higher value for its customers, stakeholders and the global society as a whole.
With a mission “to accelerate the world’s transition to sustainable energy”, Tesla’s innovative and competitive business strategy consists of two major approaches namely, transitioning to a carbon neutral economy and developing a sustainable transportation industry based on zero emissions. This shows the company’s perception of societal need and demand as well as its visionary sustainable business model conceived nearly two decades ago.